Introducing Lily Jong Experienced but also still willing to learn. Team oriented but also determined to take the lead. Outspoken but also a silent hardworking team member. An all-round professional who applies and practice marketing on all P’s: product, pricing, positioning and place.
Lily Jong graduated in 1991 at the Technical University Delft in Industrial Engineering and developed herself in her early working days at Philips from a technical oriented product design engineer into a marketing oriented international product manager. She refined her general management and marketing skills during a leading full-time MBA at the Rotterdam School of Management/Erasmus University (top 10 MBA school in the world according to Financial Times) and pursued her career in leading positions (all on director level) at General Electric Consumer Finance, DSB Group and the Rabobank group. More than half of her professional life she worked and lived abroad: Cambridge (UK), Lyon (France), Brussels (Belgium) and Cologne & Hannover (Germany).
On 2007 Lily Jong started her own interim management and strategic marketing consultancy company IMSM specializing in banking (consumer finance) and utility (gas and electricity). IMSM's ideal assignment is (re) building a business marketing strategy from start -combining analytics and creativity- within a large customer database (CRM) owning company.

Since 2007 Lily Jong has a partnership agreement with Boer & Croon