Introducing Lily Jong Experienced but also still willing
to learn. Team oriented but also determined to take the lead. Outspoken
but also a silent hardworking team member. An all-round professional
who applies and practice marketing on all P’s: product, pricing,
positioning and place.
Lily Jong graduated in 1991 at the Technical University Delft in
Industrial Engineering and developed herself in her early working
days at Philips from a technical oriented product design engineer into
a marketing oriented international product manager. She refined her
general management and marketing skills during a leading full-time
MBA at the Rotterdam School of Management/Erasmus University
(top 10 MBA school in the world according to Financial Times) and
pursued her career in leading positions (all on director level) at
General Electric Consumer Finance, DSB Group and the Rabobank
group. More than half of her professional life she worked and lived
abroad: Cambridge (UK), Lyon (France), Brussels (Belgium) and
Cologne & Hannover (Germany).
On 2007 Lily Jong started her own interim management and strategic
marketing consultancy company IMSM specializing in banking
(consumer finance) and utility (gas and electricity). IMSM's ideal
assignment is (re) building a business marketing strategy from start
-combining analytics and creativity- within a large customer database
(CRM) owning company.
Since 2007 Lily Jong has a partnership agreement with Boer & Croon